雖然我們大人可能已經看慣高級時尚品牌的行銷手法,但是小孩子們似乎對這類廣告有著另一番見解!

想到這群小毛頭們的思維方式還沒有什麼偏見,而且很天真、直率的,他們對於這些高級時尚品牌廣告的見解雖然有點令人膽怯,但有時候,卻是很有趣的。

Electronic device, Display device, Colorfulness, Toddler, Laptop, Flat panel display, Gadget, Computer, Thumb, Laugh, pinterest
Youtube/Yolanda Dominguez

(圖1. 這個女生…在便便)

在一項Yolanda Dominguez的影片實驗中,幾名小孩子被安排觀看一系列的高級時尚品牌廣告,並要他們說出他們看見了什麼。

結果呢?幾乎每張有女性模特兒的照片當中,都引來小毛頭們對女模的擔憂。

Sharing, Display device, Education, Class, Learning, Classroom, Student, Academic institution, School, Output device, pinterest
Youtube/Yolanda Dominguez

(圖2. 她看起來似乎在哭)

不管這些小毛頭們覺得廣告中的女模看起來很傷心、受傷、受虐、飢餓,甚至死亡,這些影像中從來不乏有礙觀膽的外貌或是行為,而這些小毛頭們也能馬上認出。

T-shirt, Colorfulness, Play, Display device, Games, Output device, Learning, Curious, pinterest
Youtube/Yolanda Dominguez

(圖3. 她看起來…很害怕)

Hairstyle, Forehead, Eyebrow, Electronic device, Display device, Facial expression, Eyelash, Jaw, Interaction, Colorfulness, pinterest
Youtube/Yolanda Dominguez

(圖4. 她可能吸了毒之類的吧…)

Face, Head, Nose, Child, Education, Sharing, Classroom, Learning, Colorfulness, Class, pinterest
Youtube/Yolanda Dominguez
Face, Head, Nose, Child, Education, Sharing, Classroom, Learning, Colorfulness, Class, pinterest
Youtube/Yolanda Dominguez

(圖5. 她看起來是生病了)

Eyewear, Glasses, Arm, Vision care, Fun, Colorfulness, Sitting, Display device, Technology, Learning, pinterest
Youtube/Yolanda Dominguez
Face, Room, Sharing, Display device, Laptop, Snapshot, Gadget, Education, Learning, Student, pinterest
Youtube/Yolanda Dominguez

(圖6. 她需要急救)

Face, Room, Sharing, Display device, Laptop, Snapshot, Gadget, Education, Learning, Student, pinterest
Youtube/Yolanda Dominguez

(圖7. 她可能快要死了)

Head, Hairstyle, Display device, Shirt, Electronic device, Room, T-shirt, Flat panel display, Child, Education, pinterest
Youtube/Yolanda Dominguez

(圖8. 她應該是處於飢餓狀態)

以上,與男性模特兒的廣告相比,小毛頭們說"他看起來像超個人"真的讓人感到不勝唏噓。

Green, Shirt, T-shirt, Display device, Technology, Gadget, Computer, Play, Output device, Student, pinterest
Youtube/Yolanda Dominguez

(圖1. 他看起來像個超人)

Display device, T-shirt, Suit, Output device, Gadget, Learning, Computer, Multimedia, Thumb, Education, pinterest

(圖2. 他們要去大學唸書)

Ear, Product, Fun, Green, Electronic device, Laptop part, Child, Suit, Technology, Display device, pinterest
Youtube/Yolanda Dominguez

(圖3. 這是一個沈思的超級英雄)

大家可以在以上網觀賞影片,Yolanda在凸顯高級時尚廣告對女性的物化上做得很成功之外,也顯示出這些廣告對幼童心靈的影響。

From: Cosmopolitan UK